Heading out to a job site, Edward Choi is a hands-on leader, personally involved in all aspects of the company.

Best Roll-Up Door, Inc.’s owner, Edward Choi, has been in the field for over 40 years manufacturing the highest quality roll-up doors for the greater Los Angeles area and overseas in such countries as Guam, South Korea and many more. Founded in 1978, the company provides unique one-of-a-kind aluminum doors with many design choices and steel doors with an array of gauges. Their goal is simple: to provide high-quality roll-up doors with many customizable sizes at the most affordable price possible.

Headquartered in Santa Fe Springs, California, Best Roll-Up Door manufactures, installs and provides a full line of innovative and high-quality aluminum, Lexan and steel rolling door products to fit virtually any architectural requirements. Choi, who runs the family-owned business, found his main inspiration years ago in his admiration for the Bethlehem Steel Corp. He was in awe of how the Golden State Bridge was built so he went off to see it for himself. A lightbulb went off and from there, he embraced the opportunity to start his own steel construction business.

During the 1980s, when the Metrolanes were being built everywhere in Los Angeles, including train stations, Choi got a big contract to make the train tracks. This opportunity provided him with the extra boost needed to venture into other areas of ironworks, such as small fences, wrought iron gates and sliding gates for apartment complexes. As customer demand for more closures increased, Choi considered how he could make these wrought iron gates into doors. With that in mind, the company ventured into the roll-up door market.

All About Relationships

Beyond the quality workmanship, though, what really sets Best Roll-Up Door apart is the long-standing relationships Choi and his team have forged with a loyal customer base; they’ve had some customers for nearly 40 years. As Joshua Fachtmann, Best Roll-Up Door Office Manager explains, “These are not just customer-vendor relationships; they’re brother-sister relationships.” This aspect of the company’s character can be credited to Edward Choi himself. A very friendly person by nature, he gets along with everyone. This personality trait trickles down to the company at large—with the team exuding an easy-going, collegiate air—willing to always go the extra mile to meet customers’ needs.

No Project Too Big or Small

As for the range of projects, Best Roll-Up Door deals with everybody. As Fachtmann notes, “There is no big or small.” From a storefront to a private home, they are there to help their clientele find the right solution. Of late, they’ve been taking on some big projects, such as Universal Studios and big city contractor jobs.

Giving Back

Best Roll-UP Door believes strongly in giving back to the community. They are a sponsor of the Special Olympics and donate to multiple charities in the area. Most notably, a couple of times a year, they donate their product to local fire stations as a way for the firefighters to conduct real-world training for cutting down doors as part of life-saving rescue capabilities. This is especially noteworthy in this region since so many storefronts have roll-up doors.

What’s Next?

Best Roll-Up Door embraces research and development, which allows them to provide new, improved and unique products to an ever-growing customer base. They have recently begun the process of expanding outside of Los Angeles into Texas, with their main goal being to assemble at least 12 additional manufacturing branches around the nation.

WORK AND PLAY HARD

If you’re looking for Edward Choi, he may be out singing karaoke, or barbecuing with his employees, or out with local business owners. But mostly, you’ll find him on a job site solving problems. For nearly 40 years, Edward has built his company on the premise of finding better ways to do things.

Employees’ loyalty and commitment are evidenced in the longevity of their tenures. “The work bond is definitely there,” says Simon Kim, Vice President. “We have technicians who’ve been here 20-30 years; one guy’s been here 38 years. There’s more than an employee/employer bond here; there’s a friendship/personal bond.” When not working, Edward takes the staff on trips and they celebrate holidays together. And of course, they all go together to karaoke bars, because, well, it’s part of the Best Roll-Up Door family tradition.