Solar Craftmanship: Stability in an Unstable Market
SolarCraft brings consistency and reliability to the clean energy industry
For more than three decades, solar energy has increasingly become part of our national consciousness. Whether embracing the technology for its financial, environmental or community benefits, or to gain energy independence from monopolistic utilities, at some point you’ve probably thought about what solar can do for you and your clients.
Especially true in an expensive region like the Bay Area, contractors are looking at solar as a smart upgrade to traditional construction projects for both residential and commercial clients. SolarCraft, serving the San Francisco North Bay region and surrounding areas, brings something unique to what has been a rapidly advancing and unstable industry. Through innovation and expertise, the 35-year-old employee-owned company provides the local knowledge, service and reliability that is sometimes lacking with larger, national companies.
Comprehensive Clean Energy Solutions
Ted Walsh, President and CEO of SolarCraft, has been in this industry for 15 years, including having run some national solar companies. He shares the SolarCraft difference, explaining, “SolarCraft is unique. I would say 90 percent of solar companies just do solar electric, photovoltaics. And for that matter, most solar companies only focus on the residential or commercial market, but not both. Not only is SolarCraft a leading solar provider for homes and businesses, but we also offer solar thermal, which is solar hot water for pools, battery energy storage solutions, EV chargers, and recently started an energy efficiency division. SolarCraft is more accurately a comprehensive clean energy provider, offering a suite of clean energy solutions.”
At SolarCraft, the team focuses on the craftsmanship of solar. “We focus on being the best design/build construction company possible. Many of our competitors are only focused on financing, sales or technology. Our customers want and need a solar partner, one that performs project development, design/build services and maintenance—and one that will do it right.”
Stability and Reliability at the Core
Beyond the services themselves, SolarCraft prides itself on offering the reliability and value of a true, local partner, in spite of the many market changes the industry has endured. Ted believes that what contractors want the most is a reliable partner that will treat their clients well. He says, “They have all of these national public companies calling them all the time, trying to get their business, then changing business models on them or moving out of the region. We have a completely different approach. We hold ourselves accountable for what we tell people we do.”
SolarCraft is the second largest solar company in the North Bay region, and one of the largest ‘green-tech’ employers in the region. As a local solar company with a deep commitment to the community, “SolarCraft can bring the scale of some of the big companies but with a hands-on, local expertise. We have the resources and we bring a personal touch,” adds Ted.
Respecting Employees and Customers Alike
As a 100% employee-owned company, every SolarCraft team member takes personal responsibility and pride in the work they do. In fact, Ted explains, every single person in the company has the same title—partner. And then they each have a secondary title clarifying their role. That’s the structure and the team philosophy.
SolarCraft has seen dozens if not a hundred solar companies come and go, from other solar construction companies to manufacturers, solar finance companies, sales and marketing companies, even electrical and roofing contractors that so often enter and exit the industry. “We’ve been a local, stable force,” Ted says. “Most of our business is from referrals and repeat business. We respect our customers and our partners. This is our community. We keep it respectful and build long-term relationships. Plus, being a one-stop shop, offering comprehensive services for our clients and partners, is ultimately why we’ve lasted a long time, and will continue to evolve and thrive with the industry.”