Solutions for Active Door Openings
Colorado’s Gold Label Door refuses to have an unhappy customer
In 1991, husband-and-wife team Christine and John Morris opened the door to three decades of success when they incorporated Denver-based Gold Label Door Company, a full-service residential and commercial overhead door company servicing everything from stadiums, coal mines, military and schools to parking garages, malls, water treatment plants, residential garage doors, electric gates and more. Specialties include high-speed steel doors, high-speed high-cycle rubber doors, full-vision grilles and full-vision glass, as well as options for freezer doors in food prep, and air-actuated doors for car washes.
Christine and John started family-run Gold Label Door, a majority woman-owned business, from scratch after the company John had been working with for five years closed up shop. Christine and John saw there was an opportunity, so they bought a couple of their trucks, some inventory and started going to work.
Problem Solving at Its Core
Some long-term high-profile clients have helped bolster the company’s success over the years. For example, Gold Label Door has managed the maintenance of doors at the Broncos Stadium for 15 years, at Coors Field for 15 years and the Kodak plant for 30 years. Beyond these legacy customers, Gold Label Door handles residential and commercial work for mom-and-pop shops, large commercial properties and single-family homeowners. Regardless of the scope, John says, “One of our niches is custom work, finding the right door for the application or creating openings for doors that weren’t previously there. We are great problem solvers, making things work where other people don’t think it’s possible. We’re unique in that we are able to come in, assess the situation and come up with solutions. Our team can handle any job. If you need a door, we can do it.”
No Unhappy Customers
Gold Label Door’s mantra since the day it started has been “We refuse to have an unhappy customer,” says John, adding, “Customer service is how we developed our business. We operate on a lot of repeat business, especially on the residential side. Regarding the commercial aspect, we’ve flourished by bringing creative innovation and development of new products into the workplace. Technology changes all the time, so you want to stay ahead of the game. As an example, we have educated and trained employees on board for fire testing and certification of overhead fire doors.”
Trained and Ready for Innovation
Christine and John have built not only great relationships with their customers but also with the manufacturers that provide the wide range of products Gold Label Door installs. “One of the manufacturers that we rep in the area,” says John, “is the oldest door company in the business—Cornell Iron Works. We also recently teamed up with Clopay Building Products, which gives us an advantage for full-view sectional and elevator smoke doors, with new products being introduced all the time. Additionally, Hormann Flexon handles most of the speed products with full-vision and rubber door applications that are used at RTD.”
Gold Label Door also has a special bond with the community they serve, supporting such organizations as Judi’s House, Special Olympics and the Denver Broncos Youth Foundation.
The company has grown tremendously since its early days with just Christine and John. Gold Label Door currently has 30 employees—all of whom are trained and certified in state and local regulations. On top of that, the company has incorporated a trash and linen chute business called Dustco Building Specialties, which is headed up by Christine and John’s oldest daughter, Nicole - proof positive that the Morris family is committed to serving the region with dedication and innovation for years to come.