The Cool Guys
Third-generation Standard HVAC & Refrigerators Inc. has been keeping New York comfortable for nearly 75 years
“Service. Service. Service.” That’s how Mike Newman, CEO and third-generation owner of Mineola-based Standard HVAC & Refrigerators Inc. (Standard HVAC), describes the driving force behind the family-operated company’s success. Standard HVAC & Refrigerators, founded in 1945 by Milton Levine, Mike’s grandfather, started off as a refrigeration company, and then was one of the first companies in New York to install a cool, new innovation—central air conditioning. Milton’s son-in-law, Marc Newman, joined the company in 1973 and while now semi-retired, is still active in the firm, working on special projects and providing the wisdom from his many years of experience. “He’s kind of like our guardian angel,” shares Mike. “He still enjoys coming to work, which is a beautiful thing.”
Keeping New York Comfortable
Known by their clients as “The Cool Guys,” Standard HVAC & Refrigerators is now being run by Marc’s son, Mike, who basically grew up in a service truck and has been with the company for almost twenty years. “Our passion is to keep New York comfortable,” says Mike.
The longstanding company services and installs air conditioning, refrigeration, heating and ventilation systems, ice machines and wine coolers for commercial and high-end residential, including multifamily housing, as well as numerous not-for-profits throughout New York City, Westchester, Long Island and parts of New Jersey. Standard HVAC & Refrigerators specializes in service, repair, emergencies, 24/7 operation, preventive maintenance, equipment replacements and new installations. On the refrigeration side, they are blood supply experts (the company handles the very important job of refrigeration for the blood supply in the New York region), with specialties in walk-in boxes and commercial refrigeration.
All About Service
A point of great pride for Mike is how service-oriented the company is. He says, “You have a problem, we’re there immediately. We offer emergency service 24/7. Whenever there’s a problem, we’re there to help people. It’s just what we do. Preventive maintenance is huge and a big part of the business. We believe that if you take care of the equipment, it will extend its life and limit the need for emergency service.”
Mike stresses that they are very passionate about what they do, taking a personal interest in every aspect of customer satisfaction. “We’re providing exceptional service at a great value and hoping that customers will call us again. We emphasize the importance of preventive maintenance agreements so that we can continue our relationship,” he says.
While service and maintenance make up most of its business, Standard HVAC & Refrigerators also has an experienced installation department that focuses on design-build. Mike remarks, “Oftentimes, we’ll design a system, we’ll install it, service it, maintain it, and then repeat it all over again. We’ve been in the business a long time; I’ve gone through this process so many times for multiple companies. That’s the basic premise of our operation—it all comes back to service.”
Mike is not only the key player in his business, but is very involved in the industry. He is a past President of the Air Conditioning Contractors of America (ACCA), where he also served on the executive board and the board of directors. Mike now sits on the board of directors for an organization called MACC, the Metropolitan Air Conditioning Contractors, and is also involved in the Mechanical Service Contractors Association (MSCA). “I think it’s very important as a leader to be involved in the industry,” he says.
Mike concludes, “We recently moved the business from Long Island City to Mineola, which is closer to where I live. I have kids and family comes first. That’s a priority. And speaking of family, most companies never make it to the third generation so I’m very happy that we still get to do what we do. Maybe my daughters will come in and make it to 100 years.”