Working From the Heart
Wild Heart Industries celebrates 10 years in business—from land clearing and tree grinding to demolition, excavation, hydroseeding and snow/ice management services
It would be an understatement to say that Dawn Janho, Owner of Wild Heart Industries, LLC, a New Jersey-based certified Woman Business Enterprise (WBE) and Small Business Enterprise (SBE), gives 100%. The land clearing, tree grinding, demolition, excavation, hydroseeding and snow/ice management company is truly a labor of love for Dawn and a means by which she puts positive energy into the world.
Originally named Wild Heart Bulk Landscape Supplies LLC, Dawn established her firm in 2009 as a leap of faith. It was right at the time of the Great Recession, and it was a big financial risk to start a construction business during that challenging period. With her own family struggling financially, she needed to make a bold decision.
She recalls, “Despite all this turmoil that we were living through, I remember standing at my window and in the quietness of the moment I felt the confirmation of my soul on board to start the business. I’ll admit I was scared and it was a financial risk, but there was something in me that knew this was the road for me. I was willing to take the risk. I was determined to apply my strengths in organization and administration. I was willing to learn whatever skills I needed in order to succeed and keep the business moving forward. And that’s what I did.”
Growth and Gratitude
What started out as a small retail yard selling materials such as topsoil, mulch, sand and propane, has evolved over time into a highly respected company that handles residential and commercial demolition, hydroseeding (with its own proprietary blend of hydroseed), land clearing and grinding. Wild Heart Industries is certified both as a New Jersey State Public Works contractor and a New Jersey State DPMC contractor. In 2013, they won the very first New Jersey State DPMC job for the DEP’s Superstorm Sandy Blue Acres Buyout Program. Dawn says, “Our growth really brings satisfaction to my heart. I have a deep gratitude for how the business has progressed over time and I am so proud of the team that surrounds me.”
Dawn explains what she considers the big differentiator for her company. “I am a small business but I believe we can make a big impact,” she says. “It begins with the working culture within our office and how we treat one another with respect and kindness. There’s a positive atmosphere here at Wild Heart. Just like with any family, if there’s an issue we talk through it with one another and I do believe that this type of atmosphere transfers to our clients. They know we care about them and they know we desire to build strong relationships. Our customers are the ones that helped make us who we are today. And, they’re going to define us in the years to come. I know that whatever we do, we strive to be the best.”
A Family-Like Environment
Dawn remarks that her heart’s desire is to provide an exceptional work environment for her team members. “I want to empower them through honesty and respect and self-worth. We want to ensure the safety of our team members; it’s important to us that everyone goes home at the end of day without injury or accident. I want to ensure that the longevity of our company is through repeat business and referrals achieved by the satisfaction of high-quality customer service.”
When Dawn reflects on her remarkable success, she gives credit not only to her incredible team and her own dedication, but also to her mother, whom she says was a huge influence on her. “She is an amazing example to me of what a strong woman looks like and what one can do to succeed in order to take care of her children.” In that vein, Dawn sets an incredible example for her own children.
Giving Back and Making a Difference
Supporting a number of charitable causes, Dawn is always looking for ways to give back. She recalls a job at the former Convatec property in Skillman, New Jersey. It is Wild Heart’s largest demo project to date—150,000 square feet. She says, “I’m really proud of that job. It consisted of two large buildings and a utility building. We cleaned out the building that housed the corporate offices and we were able to donate office desks, doors, carpet tiles, chairs and other items to local churches and other nonprofit ministries.” The cause nearest to Dawn’s heart is the fight against human trafficking, not only overseas where she first witnessed this tragedy, but in the very community where she grew up in New Jersey. Dawn now uses her clout as a businesswoman to help protect the vulnerable. That truly is working from the heart.